How Atrium Health is Growing Patient Relationships through Digital Engagement

February 4, 10:00am, MST - 11:00am, MST




What you'll learn

In a world where patient-provider communications have become increasingly digital and accessing care and timely information under challenging safe conditions is more pressing than ever, Trailblazer organizations like Atrium Health are helping patients stay connected by adapting their patient experience priorities, changing their digital engagement strategies, and determining the right technologies to help drive more personalized experiences.

Learning Points:

  • How Atrium Health is connecting disparate systems to build trusted relationships with their existing patients and acquiring new patients using digital channels
  • How Atrium Health uses Marketing Cloud to connect with patients in real-time on COVID-related topics, and how they use their new custom Preference Center to effectively manage marketing preferences for consumers across email and mobile channels
  • How the team is using Marketing Cloud’s powerful Einstein AI tools to improve the effectiveness of patient engagement and behaviors at every touch point of the entire patient journey with welcome, promotional, transactional, and behavioral triggers