Build Consumer Trust, Don’t Compromise on Security

June 29, 11:00am, MDT - 12:00pm, MDT




What you'll learn

The security perimeter of health care has never been more exposed, as a wave of new interoperable standards brings data to the fingertips of consumers, no matter where they are, and irrespective of what device they use. Health systems must shift consumer engagement from transactional, reactive patient engagement through patient portals, to proactive digital front door strategies with best-of-breed apps. Juggling a secure perimeter, while making the experience seamless, is paramount to building brand loyalty and trust. Join this talk, as we’ll discuss customer identity strategies health systems can deploy, while maintaining a strong security posture, in the era of an app economy.

Learning Points:

  • Understand the current health care consumer experience, and where to avoid key experience pitfalls
  • Learn how health systems are boosting innovation and building stronger patient engagement, all while increasing security
  • Discover the concept of Digital Front Door (DFD) and why it’s transforming the health care consumer experience